Alejandra Fernández Dávila

Date and place of birth: July 1st, 1987. Mexico City
Nationality: Mexican
E-mail: fernandezd.alejandra@gmail.com

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Experience

July 2010 – to date
Maxwell Studio (web agency) owner and web designer, Mexico City.
Together, my business partner (web developer) and I, own Maxwell Studio, a company based in Mexico City. We offer our clients an all-around web service that includes design, development and implementation of completely functional and user-friendly websites (both, static and dynamic). I specialize on designing the graphic interface (front-end), as well as dynamic elements (Flash animation). Other activities include image production (product photography and post-production) and design of graphic elements and illustrations (buttons, graphics and favicons).
Some of our clients include: Procarga (lifting and cargo accessories), Kinedyne (cargo securement solutions), Pi and Pi (insurance), Petesa (hydraulic tube manufacturer), Citron Gourmet (chef), Le Panier (restaurant pattisserie), Franco (high-quality stones), Senator René Arce (Mexican Senate).

January 2010 – June 2010
ADBou México (advertising agency) art director, Mexico City.
As art director my work consisted of producing both, ATL and BTL marketing material: graphic design for print campaigns, brochures, event invitations, calendars, annual reports, stands and PoP. I was also in charge of designing corporate identity (from logo to stationary items). Moreover, I was in charge of developing and maintaining relationships with clients, suppliers and commercial partners.
Some of the clients I worked for include: Televisa (one of the main television networks in Mexico), CI Banco (Mexican bank), Vitamédica (private medical insurance), Ilusión (undergarment manufacturer).

Education

August 2005 – December 2009
Universidad Iberoamericana, Mexico City.
B.S. Industrial Design. My thesis project focused on preventing childhood obesity through movement, fun and group games. (Score: 9.1/10)
I participated in design projects for American Hardwood Export Council (designing furniture with the company’s materials) and Grupo Salinas (designing a desktop computer to be produced in Mexico by the brand Blue Light.)
From March to July, 2008 I took part in an Erasmus Programme exchange. I attended four courses at the Politecnico di Milano.

May 2010 - October 2010
eduMac (Apple training center), Mexico City.
Advanced Web design course.
3D modeling and animation course.

Language Skills

Spanish - First language.
Italian - Advanced, written and spoken.
English - Advanced, written and spoken. (First Certificate and Teacher’s Certificate, 2005).

Computer Skills

Operative Systems: Mac OSX, Windows
Software and applications: Adobe Suite (photoshop, Illustrator, Flash, Dreamweaver, Fireworks, InDesign, Acrobat), Autodesk (Maya 2011, AutoCAD, Mechanical), Rhinoceros, Microsoft Office.
Languages and Scripts: HTML, CSS, Action Script 2.0, PHP.

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